The shift towards alternative protein, an investor’s perspective

Big Idea Ventures

Investors are constantly looking out for innovation within the alternative protein industry, including plant-based and cell-based technology. Big Idea Ventures (BIV) supports the world’s best entrepreneurs, scientists, and engineers. We have invested more than 40 companies in the alternative protein sector and will be highlighting several technologies that are established by our portfolio companies.

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Quorn -a case study in the development and marketing of a new protein

qurorn
  1. Something is broken in the way we produce and consume our food
  2. Our demand for cheaper and more plentiful food is unsustainable and our addiction to meat is literally costing the earth
  3. Malnutrition and food inequality remains unacceptable with over 20% of global non communicable disease now attributed to poor diets – worse than smoking.
  4. We can no longer separate the impacts of our dietary choices on their impacts on the health of our bodies and of the planet as well.
  5. We need healthy new proteins with a low environmental impact as an important tool to help address a sustainable food future.
  6. We need scientific underpinning to create a strong evidence and proof points for change that will help to change behaviour and remove consumer uncertainty. The Quorn story is a good example of what has to be done and, importantly, what continues to be done
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